Web Survey Bibliography
In marketing research, the application of an integrated mix of different methods is growing constantly (see e.g. Tomczak, 1992; Angerer et al., 2006; Srnka, 2007). Applying a mix of various methods enables researchers to draw a more holistic picture of the topic under scrutiny. Mixed-method designs incorporate both the combination of methodologies (qualitative and quantitative) as well as different methods of data collection (e.g. classical questionnaire surveys and neuroimaging experiments). Within mixed-method designs, different methods are integrated throughout the whole research process (see therefore e.g. Schulenberg, 2007). Given that selecting the method is strictly driven by the research problem that is to be solved, there are various ways of how to integrate methods of data collection aiming at gaining more comprehensive results. New technologies increase the value added gained by the interplay of quantitative and qualitative types of data and analytic techniques. Decades ago, no one would have thought about ‘netnography’ (Kozinets, 2002; Kozinets, 2006) and the usage of Web 2.0 applications (Hagemann and Vossen, 2008; Jepsen, 2006) such as internet community platforms for marketing research purposes (data collection or the recruitment of test subjects). In our present study we evaluate the status quo of mixed-method designs in empirical marketing studies integrating internet-based approaches. We have reviewed and analysed scientific publications over the past decade in which internet-based mixed-method studies had been conducted in order to be able to derive implications for the design of future mixed-method investigations. Based on these findings, we suggest ‘cases for further research’. In these cases we discuss theory-based conceptual thoughts on selected topical areas and propose adequate empirical designs combining both qualitative and/or quantitative and offline and/or online approaches. We especially focus on the integration of different online-based methods of data collection, different online-based data sources and opportunities for recruiting test subjects over the internet. Our idea of mixed-method designs including online-based approaches goes therefore far beyond the mere combination of online and offline methods in terms of a mixed-mode study.
Conference homepage (abstract)
Web survey bibliography (457)
- Handbook of Research Methods in Health Social Sciences; 2017; Liamputtong, P.
- Necessary but Insufficient: Why Measurement Invariance Tests Need Online Probing as a Complementary...; 2017; Meitinger, K.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- Role of online survey tools in creating temporally accurate Environmental Product Declarations (EPD)...; 2017; Ganguly, I.; Bowers, T.; Pierobon, F.; Eastin, I.
- CAQDAS at a Crossroads: Affordances of Technology in an Online Environment; 2017; Silver, C.; Bulloch, L. S.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- The Effects of Vignette Placement on Attitudes Toward Supporting Family Members; 2016; Lau, C. Q., Seltzer, J. A., Bianchi, S. M.
- Using Web Panels to Quantify the Qualitative: The National Center for Health Statistics Research and...; 2016; Scanlon, P. J.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- The Use of a Nonprobability Internet Panel to Monitor Sexual and Reproductive Health in the General...; 2015; Legleye, S; Charrance, G.; Razafindratsima, N.; Bajos, N.; Bohet, A.; Moreau, C.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Does Sequence Matter in Multimode Surveys: Results from an Experiment; 2014; Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.
- Correlates of Attrition in the German Internet Panel: Drop-Outs and Sleepers; 2014; Blom, A. G., Beissel-Durrant, G.
- Survey Breakoff in Online Panels; 2014; McCutcheon, A. L.
- Inside the Turk Understanding Mechanical Turk as a Participant Pool; 2014; Paolacci, G., Chandler, J.
- Nonresponse and measurement error in an online panel; 2014; Roberts, C., Allum, N., Sturgis, P.
- Estimating the effects of nonresponses in online panels through imputation; 2014; Zhang, W.
- Professional respondents in nonprobability online panels; 2014; Hillygus, D. S., Jackson, N. M., Young, M.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Online panels and validity; 2014; Groenlund, K., Strandberg, K.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Investigation of background acoustical effect on online surveys: A case study of a farmers' market...; 2013; Tang, Xi.
- Should the third reminder be sent? The role of survey response timing on web survey results; 2013; Rao, K., Pennington, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson, J.
- Using an Item Response Theory Approach to Measure Survey Mode of Administration Effects: Analysis of...; 2013; Mariano, L. T., Elliott, M. N.